Connecting the Dots Between Brand, Corporate Giving, and Impact

Connected Goodwill is your partner in navigating the complex landscape of cause marketing, helping you develop strategies that align with your values, resonate with stakeholders, and make a meaningful difference in the world.

Follow us on LinkedIn


Get in touch

Strategic Cause Marketing Consulting

Develop tailored strategies that align with your brand and business objectives

CSR Program Development

Create and implement impactful corporate social responsibility programs

Stakeholder Engagement Strategies

Involve customers, employees, and partners in your initiatives

Local Community Giving

Support grassroots organizations and strengthen your presence in the community

AI-Powered Precise Giving

Utilize advanced AI technology to identify and support the most     effective and relevant charitable organizations.

Loyalty Marketing Integration

Integrate cause marketing with loyalty programs to enhance customer engagement and retention.


Founded by cause marketing veteran Gregg O'Neill, Connected Goodwill is driven by the belief that brands have the power to drive positive change by connecting their identity, giving, and impact. Our team of experienced professionals leverages the latest technology to help companies of all sizes develop authentic, transparent, and measurable giving programs that build brand reputation and create shared value.

About Us

A simple yet powerful and efficient process

1. Discovery & Insight

We analyze your brand’s mission and current efforts to gather key insights.

2. Strategic Planning

We develop a customized plan that aligns cause marketing with your business goals.

3. Activation & Engagement

We launch and manage campaigns to engage your customers, employees, and community.

Why working with us?

At Connected Goodwill, we believe in the transformative power of purpose-driven marketing. Our innovative strategies and dedicated team ensure that your brand not only achieves its business goals but also makes a meaningful impact on the community.

Focused On Growth - Corpkit X Webflow Template

Proven expertise in cause marketing and corporate social responsibility

Advanced Insights - Corpkit X Webflow Template

Cutting-edge solutions powered by AI, geo-location services, and CRM integration

Advanced Insights - Corpkit X Webflow Template

Customized strategies tailored to your unique needs and goals

Why Work With Us - Corpkit X Webflow Template

Contact us for a free consultation

Whether you're launching your first cause marketing campaign or looking to optimize your existing giving programs, Connected Goodwill has the insights and tools you need. Contact us today to discuss how we can help you make a difference that matters.