Our goal is to help you succeed

At Connected Goodwill, our mission is to revolutionize corporate philanthropy by empowering brands to create authentic, impactful connections with their customers and communities. We believe that by aligning corporate giving initiatives with core values and business objectives, companies can drive meaningful social change while strengthening their brand reputation and customer loyalty.

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We are on a mission to empower companies

We work closely with our clients to develop tailored cause marketing strategies that resonate with their unique brand identity and target audience. Our comprehensive suite of services includes:

Our Story

Connected Goodwill was founded by Gregg O'Neill, a visionary leader with over 25 years of experience in the loyalty marketing industry. Having witnessed firsthand the untapped potential of combining purpose with profit, Gregg set out to create a new model for corporate giving – one that puts the power of choice in the hands of customers and enables brands to demonstrate their commitment to causes that matter.

Our values


We are driven by a deep sense of purpose and a belief in the power of business to drive positive social change.


We prioritize transparency, accountability, and genuine commitment to the causes we support.


We embrace innovative thinking and continuously seek new ways to enhance the impact and efficiency of corporate giving programs.


We foster collaborative relationships with our clients, nonprofit partners, and the communities we serve, working together towards shared goals.


We are dedicated to delivering measurable, sustainable results that benefit all stakeholders – brands, customers, employees, nonprofits, and society as a whole.